SynergizeIT

Web Design and Development

Search Engine Friendly Web Design

Whether you are launching a new website or modifying an existing one, the SynergizeIT web design team will design a search engine optimised website and recommend practices that will ensure your site is easily found by the search engines and is useful to your users. Our clients experience the real benefits of the Internet, for many new business through their websites have overtaken traditional sources, by as much as 100%.

Below is a small sample of sites that we have designed, click on a thumbnail to visit the site (links will open in a new window or tab).

Scuba Diving in Mozambique Web design & content management system.	Safari 365 Web design & content management system.	Vineyard Car Hire Website design & content management system.
Take2 Tours Website & CMS design.	Alluvia Wine Estate Website & CMS design.	The Cavern Graphic & website design.
Wydah Tours Graphic design and static html website development.	Aroundabout Cars Content management system, e-commerce facilities & mobile site.	Go Bass Fishing in Africa Web design and content management system.

Content Management System A Content Management System (CMS) allows you to easily update and / or create web pages yourself, without having to learn web design. Unlike "off the shelf" content management systems, which limit what can be achieved, SynergizeIT will custom develop a content management system to meet your unique specifications. It goes without saying that, a CMS created by SynergizeIT will be search engine friendly and would be able to be ranked for whichever key words you may be targeting. Read more about CMS development Mobile Web Design According to PC World, more smart phones than PC's will be sold by 2011, with a predicted 400 million sales per year. Travellers and business people make extensive use their cell phone to search for services and products while on the move. With this in mind a site that has been designed to fuction and display properly on a smaller, generally slower, mobile phone screen is no longer a "nice to have", in 2010 it is a "must have". Read more about mobile web design

CMS or Static Website Design?
The internet has revolutionized the way that we do business, a professional website is as essential for any business as a telephone. SynergizeIT has been developing affordable, static and content management system (CMS) based websites that work, for a variety of businesses in South Africa and internationally since 1999. Both systems have advantages and disadvantages; a static site is cheaper to develop initially but then requires some knowledge of html programming to update or change, whereas a CMS based site can easily be updated via a user friendly online editor, it costs a bit more to design initially though.

Mobile Website Design
A site optimised and built for mobile phones has become an essential part of any website owner's arsenal. Most website owners give little thought to this but with cell phone users exceeding those of computers it is a market that is too large to ignore. SynergizeIT is well placed to add this relatively little used aspect of the web to bring a whole new angle to your business. Read more about mobile website design

Questionable Design Techniques
There are an ever increasing number of web design companies that offer the latest in Flash animation, frames and exotic graphics, used properly they can all benefit your website and add to the user experience, but if used without proper consideration they can be detrimental. What is not always apparent is that some of these design methods, while looking impressive, may make your website virtually invisible to search engines. While these techniques do certainly have their place when used appropriately, too often they are used with little thought spared for usability, the end user or to search engines. SynergizeIT will advise and guide you through the minefield of website design with the sole objective of ensuring that you end up with a website that works rather than and expensive liability.

The 7 Deadly Sins of Website Design
We will work with you and assist you in developing a site that avoids using design practices that are in conflict with what we call the 7 deadly sins of web design.

• Using frames.
• Excessively long dynamic URLs.
• Flash intros & Flash only websites.
• Using image maps for navigation.
• Creating pages using only graphics.
• Splash pages.
• Background music that plays automatically.

SynergizeIT can, if necessary, work with your web developers in the optimization, marketing and ongoing maintenance of your site. Contact us for more information or a customised quotation.