SynergizeIT

Search Engine Optimization

SynergizeIT is a full service SEO company based in Cape Town, South Africa with a strong emphasis on search engine optimization. An ever increasing number of Internet users are using search engines to find what they are looking for. There are millions of sites competing for the attention of web users, over 8 billion on Google alone, which handles over 200 million searches every day. Without the correct search engine optimization strategy, there is a real danger that you may lose valuable traffic (and sales) to your competitors.

Convert Visitors Into Customers

The correct, ethical online marketing plan, combining SEO, professional copywriting, analysis of a website's usability and a thorough knowledge by the developer and the marketing team, of the product or service to be sold is critical if your business is to benefit from the possibilities offered by the Internet.

More Than an Artistic Undertaking A website is more than just an artistic undertaking, it must also perform a function and in most cases, generate income. With this in mind, It is essential that your site be designed with search engines in mind from the start. By doing this, it is possible to achieve higher rankings than would be achieved if the site has inherent flaws coded into its basic design. While it is naturally vital that your website be able to impress your clients and is professional in look and feel, it is equally important that potential clients be able to find it. Read about our online marketing process

A Holistic Approach

Once interested visitors have been attracted to a website through intelligent search engine optimization, other factors, including design and usability, come into play before these visitors can be converted into customers.

Why Search Engine Optimization?

Millions are spent every year on Internet advertising, and while there are various aspects to a successful website, the often most overlooked but most effective means of online promotion is search engines, and search engine optimization, also known as SEO is an essential part of our online marketing mix.

Search engines categorise their results according to on-site criteria such as, (among other things), the visible text and design structure of your site along with off-site aspects such as link popularity. Properly applied to your website, SEO will ensure that your site is ranked as high in the index as possible.

The result - more visits to your site by your target audience and more sales of your product or service.

What Is SEO?

Search engine optimization employs experience and technological expertise to improve a site's ranking within today’s popular search engines. This is achieved by utilising keywords relevant to the specific business to which the website refers; creating strong and relevant meta tags, improvin link popularity, improving the navigation structure where necessary, submission to the top search engines and relevant directories and portals and lots more. With billions of sites on the web, there is increasing potential to market products or services online, but this potential cannot be taken advantage off if your site is not easily found by potential customers.

Statistics show that search engines are a top source of website visitors, with as many as 75 percent of Internet users using a search engine to locate information. The same research showed that almost 80% of the users abandon their query if they don't find what they are looking for within the first three pages of results. It follows that your site must feature prominently within the search results of the major search engines in order to reap the potential rewards.

How We Do It

Search engines are continually updating and refining the algorithms they use to rank sites so SEO is an ongoing process. What worked today, will not necessarily work tomorrow Search Maestros keeps abreast of the latest search engine developments and by constant "tweaking", ensures that your site remains at the top of the rankings.

SynergizeIT will analyse your website and plan a search engine optimization campaign based on the following crucial steps. We call them The 7 steps of search engine optimization:

A Necessity In The Online World

When you consider that only the top 10 search results will ever generate serious traffic. It won't help a company or its product to rank anywhere below position 10 (or below the first page of search matches). If your website is not found in the top 10 search results in the major search engines and directories, it might just as well not be there at all.